On November 5, 2015 Joshua Feuerstein an evangelist accused Starbucks of removing Christmas off their cups on a Facebook video he posted. Starbucks recently came out with their new holiday cups. Starbucks removed their usual holiday decor. Starbucks has changed the cup into a simpler cup that changes from red to ambre.
“Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups?” Feuerstein asked. “That’s why they’re just plain red.” said, Feuerstein.
His Facebook video has hit over 16,000 views. Feuerstein has started the #MerryChristmasStarbucks trend. While others have responded with the #ItsJustACup. Starbucks red cup is all over social media.
On the #MerryChristmasStarbucks “Donald Trump, Republican presidential candidate, has suggested that a boycott against the company (USA Today. Durando and Jansen, 2015).”
Many people on the side of #ItsJustACup have responded with comments like there are other more important things to be concerned about than a cup. Many Christians do not feel offended. Several funny memes about #ItsJustACup have been made.
Through all this red cup controversy Starbucks has gained so much publicity without even trying. “If you believe Google, there are now 9.2 million news stories on the “Starbucks red cup controversy.” That’s a lot of free publicity (cnbc. Macias, 2015).” This red cup could’ve been an idea for Public Relations to stir the public up to get publicity, but it was not. According to Macias from CNBC,
“In the world of PR, I tell potential clients there is always a PR machine behind the biggest publicity campaigns that get into our subconscious. However, in this situation, I seriously doubt Starbucks had the vision, conviction or courage to take on Christmas. I suspect no one in corporate saw this coming. I doubt the red-cup controversy was born in a PR room. So what should Starbucks do now that the world is on fire over a red cup? Absolutely nothing.”
End the Starbucks gets a lot of FREE publicity whether you were on the #MerryChristmasStarbucks side or on the #ItsJustACup side.