Tag Archives: Media Press Kits

Applying What You Learned



In writing for public relations we had five major assignments where learned about writing then applied what we learned into the assignment given to us. Our professor made the assignments interesting by letting us use an organization we were part for the assignments.  I enjoyed being able to actually get to use these assignments for my organization. I am part several organizations which is great for this class because it adds variety to your work and it makes your work interesting. All of our five major assignments are very important because they are the main task public relations  professionals do daily.

Here are the major writing assignments we did in class:

Public relations professionals must do media kits which include: The Fact sheet/ media advisory/ media alert/and media pitch. These are all informative writing to the public. This assignment is pretty big and it was very overwhelming. I think what would have been best for the class when we turned this assignment in was instead of turning in it in all at once we should’ve broken this down into parts. For example, the fact sheet could’ve been done first and then we should’ve turned it in and then do the same for the rest of the parts of the media kit. I think would have been able to do everything better. It was a good experience of working under pressure for my future career as a public relations professional.

The News release provides information that will interest your audience. In my writing for public relations class we did several news releases which provided us with good practice on how to write an effective news release. New Releases are not that easy to write and this is where the AP style book is your best friend in order to have well written AP style press release.

The brochure

The brochure was a fun assignment for me mainly because I got to use one of the organizations I am in and feature two of my friends in the brochure. This assignment will be enjoyable if you like to design and be creative. For the brochure assignment make sure you have enough information from your organization and then be able to put it in a creative and brief format for your audience.

The diversity news release

This assignment was very interesting to me because  I am minority it feels good to see that minorities must be represented well in new releases or any professional writing. During this assignment I learned a lot of new things like how to refer to races, gender, and sexual orientation in AP format. I truly like that AP style book respects all people by having rules on how to refer to people properly without offending them in professional writing.


The E-newsletter assignment was not my favorite although I did write about one of the organization’s I was in I was lost on what exactly to write in the content section of the news release. We should’ve concentrated more on what exactly to write on the newsletter.


PR Newbie Critiquing Media Press Kits, Advisories, and Fact Sheets

MEDIA ADVISORY : Day For Families At John Paul II Shrine In Anticipation Of Pope’s Visit

The Pope is coming September for The Meeting of Families and I’m going to see him, but before that there was a day in June for families to prepare themselves before Pope Francis comes. The best way to find all the important information about this is event is through a Media Advisory.

A Media Advisory should include the who, what, when, and where as well as the contact information. This advisory includes all of that. It is missing to list out the WHO, but it does state who is visiting The Meeting of Families which is Pope Francis. This media advisory is one page. All of the points are answered with brevity, there was no jargon, and good explanations on the what and why. If I was a journalist looking at this media advisory I would read it because it was well organized and it explains very well what and why this event is being held

The improvements I would suggest for this Media advisory would be to put the WHY before the THE SCHEDULE of the event that way the journalist would know why the event is happening the schedule.

Fact sheet: 2015 Audi A3 Cabriolet

We all have dream about luxury cars well most of us. This is my dream luxury car. What better way to find about all its great features than with a fact sheet. This Fact sheet has all those questions one may ask themselves before buying a car such as what kind of  engine it has, the mileage, top speed and all those defining questions for buying a car. It a very simple and neat fact sheet.

This fact sheet answers all my questions about this car except if I wanted to buy this car I would want Audi’s information. The contact information should be included at the bottom of the fact sheet.

Media Press Release Kit: Coming Together

This is a media press release for Coca- Cola.  Coming Together is basically a plan for Coca – Cola to come together with other organizations to prevent obesity. This media press did not give enough information about their plan on Coming Together. They also are not updating very frequently. Last time it was updated was in May 2013.

The only thing I did see that was good were the press releases. They were in reverse chronological order ad they were updated.