UCA Homecoming 2015

UCA Homecoming 2015 story is seen is different media outlets.
Media Outlet Newspaper: The Echo

The target audience was more for UCA students and future UCA students. It targets UCA students because they are the main readers of The Echo newspaper, but it also target UCA students by featuring the homecoming story on one UCA student, Courtney Barrentine where mostly UCA students would be able to relate to. This news feature on homecoming is able to target future students by having the homecoming queen state why she thinks UCA is a great college. For example she says, “I picked UCA because of how at home I felt when visiting,” she said. “Faculty and even students were very welcoming and inviting.” As a PR director I would put this out as a news story because it captures peoples’ attention through emotion. This story of the homecoming queen gives UCA an image that UCA is a home. Students want to feel at home so this story is great example of a good PR image for UCA.

Media Outlet Television: KARK 4

This UCA Homecoming story focus more on UCA’S football stadium then on the actual homecoming game. The target audience for this story is future UCA students. This story target future UCA students by stating how UCA is so unique from all the colleges in the country because of its stadium. “The University of Central Arkansas has one of the most unique football fields in the country.” Future colleges students want to know what makes every college unique in order to choose to go there. The Athletic Director, Brad Teague, said  “Really when it boils down to it, it’s for student athletes, it’s for potential student athletes who may want to come and play at UCA.” This story is targeting potential UCA students. This story does a great job of making UCA sound unique and how in end it is all for the future students who attend UCA. I would think as a PR director this would help recruitment.

Media Outlet


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